Abu Dhabi, November 2008

The new store, located at Emirates Palace, covers a retail area of over 79 square meters, with an integrated appearance that is strikingly modern, streamlined and elegant throughout.

The opening was inaugurated with a cocktail celebration on Sunday, November 2nd 2008 for special guests from the worlds of business, art, society and fashion.

The architectural features echo the same stylistic guidelines adopted for the most recent important Versace flagship boutiques worldwide and present a luxury materials such as white Italian marble for the floor and the facade, with polished effect work on the floor and with the brushed effect work on the walls and the matt white ceilings. For the furnishings, lacquered black and white wood, polished stainless steel, black and white leather.

A new concept for the light will be used as a decorative effect helps to create an even more sophisticated atmosphere.

The boutique carries the complete range of Versace accessories including this season’s key bags, shoes, belts, watches, sunglasses, and fragrance.

The Versace Group said: “We are looking to create an environment where the architecture of the store supports the presentation of our collections in a way which is modern, refined and accessible to our customers. This new boutique in Abu Dhabi is the perfect showcase for our new approach to retail, which is designed to make shopping at Versace both inspirational and accessible. As a very important part of Versace’s 2008 expansion plan, the Versace Abu Dhabi boutique demonstrates our strong commitment to this strong growing Middle Eastern market.”