Why Advertise with Eyeofdubai.com	Banner Ads	Eyeblasters
eNewsletter Sponsorships	Email Campaigns	Rate Guide

Click here to download full advertising info and specifications (pdf 774 Kb)



EYEOFDUBAI.com is providing the business and tourism community with a comprehensive clearinghouse of Dubai news, events and articles...

We establish ourselves as...
The Complete Information Source for the Business and Tourism Industry.

Key to serving the industry is providing sections specifically tailored to meet the needs of visitors and residents of Dubai.

Additionally, the site features various sections covering the latest updates on real estate, city attractions, money, business, social & lifestyle news.

In today's marketplace, interactive advertising is now a critical component to enhancing marketing plans. Advertising with EYEOFDUBAI.com will help your interactive campaigns by:

• Increasing your reach and frequency.
• Reinforcing your print message.
• Increasing brand awareness.
• Directing customers to a specific location on your website.
• Deliver Immediate and measurable results.

Expose your business to more than 443,000+ unique monthly web site visitors and 450,000+ opt-in, email subscribers with Eyeofdubai.com's many affordable ways to advertise online.

Make Eyeofdubai.com a staple of your interactive marketing programs!

For a marketing analysis and program suggestions, contact a Eyeofdubai.com sales staff today.



Banner advertising gets you immediate, measurable results.

You can rev up your branding message, or drive click-throughs to sales.

Our banner ad choices allow you to pick from the size that meets your budget and needs.

Ad Unit	Dimensions	Total Size
Leaderboard	728x90	50K
Skyscraper	160x600	50K
Medium Rectangle	300x250	50K
Full Banner	468x60	35K
Button	120x60	25K

Accepted Formats for Banners
.gif .jpg .swf

As you may know, the most widely supported web image graphic formats are GIF and JPEG.

This may add to you confusion--when should .GIF and when should .JPEG be used?

The easy rule to remember:
Use GIF format with graphics that you have created on your computer such as horizontal rules, buttons, or animation.
Use JPEG format when the images are scanned pictures or photographs.


Flash Banners

All rich media ads are tested on a matrix of browsers and platforms before posting.

General Requirements

• Creative must open a new browser window when clicking thru to another site.
• Floating ads (such as Eyeblaster) must include a prominently visible close button and may not run more than 15 seconds.
• Advertise requiring the use of plug-ins like Flash and Shockwave must utilize "sniffer" code to detect if the user has the required plug-in and display an alternate image if the user does not have it. That alternate image (JPG/GIF) must also be included when submitting materials.
• Flash advertising is not available in e-mail newsletters or blasts at this time.
• Animation should last no longer than 15 seconds and loop a maximum of three times.
• A backup image (usually the last frame) needs to be sent with the .swf file. (.jpg)

Flash ads need to have a clickTAG assigned for within the creative:

The Flash File (.fla extension) must first be modified.

The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.

Clients must include the following for proper tracking:

• .SWF File with clickTag information (URL's need to be supplied via email)
• GIF/JPG provided as back-up,
• Flash Movies kept below 24 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window
• clickTAG code must be embedded in .SWF file:
  on(release){
  getURL(clickTAG, "_blank");
  }

Please note: the "http:" doesn't change. Please document the url that the banner needs to point to and Eyeofdubai will program that URL in our ad server.



This rich media advertising solution utilizes Eyeblaster's state-of-the-art tracking and frequency settings, allowing the advertiser to control not only who views the advertisement, but how many times it is viewed by an individual

File Specifications
Size: 300x300
Format: (.swf ) Flash executable format
Filesize: Cannot exeed 283K
Time sequence: 15 seconds
Ads must include a prominently visible close button
Client will need to provide SIW with URL

Coding Instructions (Actionscript) for an Eyeblaster
1. Actionscript for Close button:
on(press) {
fscommand("ebQuit");
}
-----------------------------------------------------
2. Actionscript for Click-thru
on(press) {
fscommand("ebInteraction","");
}
A transparent "button" must be created in order to apply these "actions".
-----------------------------------------------------
3. Set your Flash document canvas background to white, or black, depending on the overall design.


Eyeofdubai.com features weekly events newsletters that offer sponsorships.
Each newsletter is a opportunity to reach 300,000+ growing number of opt-in subscribers.

Advertising Positions
Top Sponsorship - 468x60
Location: Top Middle
Mid-Page Sponsorship - 300x250 size
Location: Middle-Right side of newsletter

Ad Unit	Dimensions	Total Size
Medium Rectangle	300x250	50K
Full Banner	468x60	25K

Specifications for both banners:

• Include a 1 pixel hard border in the design.
• Flash banners will not be accepted.
• For enewsletters, please save as a .jpg (JPEG) or .gif.
• Include a link for banner click-thru.

The most effective way to reach targeted audience of more than 300,000 decision makers & professionals

• Eyeofdubai.com boasts a targeted audience of high caliber managerial-level, decision-maker professionals.
• Cost effective than traditional marketing.
• Go Direct: Target exactly the people who fit your customer profle.
• Immediate Results: Get results as soon as your campaign launches.
• Reach the Entire Globe: Eyeofdubai.com gives you the ability to go beyond your borders, reaching Internet users throughout the region and the world.

General Requirements
Email campaign should be .html, gif or jpeg format.


Banners

Banner	Price(per month)
Leader board (728 x 90)	$ 3,900
Full banner (468 x 60)	$ 1,950
Space Banners (220 x 550)	$ 4,800
Wide Skyscraper (160 x 600)	$ 2,950
Skyscraper (120 x 600)	$ 2,500
Large Rectangle (300 x 250)	$ 6,800
Button ads (120 x 120)	$ 2,950
Eyeblaster (300 x 300)	$ 9,750

ENEWSLETTER

Banner	Price(per issue)
Skyscrapper (300 x 550)	$ 2,950
Full banner (468 x 60)	$ 2,500

EMAIL CAMPAIGN

$ 3,500 per Campaign