Elissa As Samsung Music Phones Brand Ambassador For 2008

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Samsung Launches 2008 Music Phone Category

Samsung Electronics Co. Ltd, a global leader in the mobile phone industry, announced today its strategic focus on the music phone category with the reveal of Elissa as its 2008 music category brand ambassador and the launch of the company’s newest music phone that meets the needs and tastes of all music lovers on the move.

Samsung unveiled its flagship in the music category for 2008; the Impulz i450, a music-dedicated phone that brings both attractive dual-slider design and various multimedia features to Samsung’s impressive 2008 mobile phones lineup. Also, the unique i450 package showcases 3 of Elissa’s hit singles Ayami Bik, Bastanak and Moush Kiteer Aaleik offered to Samsung phones for a period of 1 year.

“It is my pleasure to be Samsung Mobiles’ brand ambassador for its music category. My partnership with Samsung is an ideal synergy with a brand that truly appreciates the importance of music in people’s lives" said Elissa. “The Impulz i450 is a great phone; its advanced features make it easier for my fans to listen to my music wherever they go" commented Elissa on the new Impulz i450.

Mr. S.B. Kim President of Samsung Gulf Electronics commented: “We are thrilled to be working with an internationally and locally acclaimed artist such as Elissa and we are looking forward to our year ahead together".

He added “The Impulz i450 is the perfect solution for all music lovers on the move. We are confident that the combination of superior sound quality, dedicated user-friendly music controls, and advanced mobile phone features will drive today’s music phone segment".

The Impulz i450 is a dual slider which slides up to reveal a spacious alphanumeric keypad for making calls and down to reveal metallic speakers. It includes a touch navigation half-wheel which is an innovative arc that enables users to easily navigate the device when the phone is held sideways, putting the display in optimal landscape view. The phone features built in speakers that resemble professional stereo that appear when the phone slides down.

Impulz i450 combines extensive music player capabilities with super sound quality highlighted by ICEpower® amplifier developed by Bang & Olufsen® to provide the listener with the ultimate sound experience. It features a dedicated music interface to make navigation and listening easier, and to store more music, the phone offers 35MB internal memory and microSD™ slot which is expandable up to 4GB. 

Moreover, the phone’s 2.4" large LCD screen offers convenient multimedia mobile experiences including MP3 player, a 2 mega pixel primary camera with flash and a VGA camera for video calling

Impulz i450 is now available in all major electronics outlets across the Middle East and Africa and is retailed at 1,499 AED.

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