Al Basel Consultancy Signs Contract To Promote Raffles Dubai Across The Middle East And GCC
 left to right:
- Hagop Doghramadjian, GM, Raffles Dubai
- Basel Alkasem, Chief Executive Officer, Al Basel Consultancy
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Cooperation aims to boost Raffles Dubai’s business portfolio as tourism continues to generate excellent growth prospects for hospitality sector
Al Basel Consultancy, a leading consultancy firm and a member of Al Basel Group, has announced today (Monday, March 24, 2008) that Raffles Dubai has joined Al Basel’s pool of high-stakes clients after the two parties signed a consultancy contract that will boost Raffles Dubai’s business portfolio in the Middle East. The new agreement is part of Al Basel Consultancy’s strategy to partner with prestigious business organisations to strengthen its reputation as a premier consultancy firm in the region.
Under the terms of the agreement, Al Basel Consultancy will leverage its extensive regional network, well-placed connections and deep knowledge of the regional market to create awareness of the Raffles brand and deliver more business opportunities, particularly in the GCC market. The cooperation also takes advantage of the excellent performance of the tourism sector, which accounts for up to 28 per cent of Dubai’s GDP, presenting excellent growth prospects to key hospitality players such as Raffles Dubai.
"Al Basel Consultancy has prepared a portfolio of premium services specifically designed to increase market visibility for Raffles Dubai in the Middle East, particularly in the Gulf’s hospitality sector. This agreement aims to aggressively promote the Raffles Dubai brand in key markets in the region through our extensive network of partners and high-profile connections," said Basel Al Kasem, CEO, Al Basel Consultancy.
"Raffles Dubai can also greatly benefit from Al Basel Consultancy’s intimate knowledge of the regional temperament, which will help Raffles Dubai pinpoint high-yielding market segments and boost its competitive edge," added Al Kasem.
Hagop Doghramadjian, GM, Raffles Dubai, commented: "This agreement manifests our strong belief in the expertise and competency of Al Basel Consultancy to deliver the results that we require. In this highly critical market, the premium value offered by a highly reliable consultant is beyond measure, and Raffles Dubai trusts that Al Basel Consultancy has the right tools to improve our business value in this specific region."
The full range of services to be offered by Al Basel Consultancy includes general business consultations, partnership opportunities, market consultancy, advising on marketing tools, consultations to sell or buy shares, targeting important GCC events, and advice and due diligence in all aspects of Raffles Dubai’s business including segmenting the right agents for businesses from abroad, indirectly bringing businesses, and boosting Raffles Dubai’s portfolio of high-end clients.
Located adjacent to Wafi City, the legendary Raffles Dubai is the latest destination and the only branch in the Middles East of Raffles Hotels & Resorts, a worldwide collection of luxury hotels and resorts and winner of such accolades as "Top 100 Hotels of the World", "World’s Best Places to Stay" and "Top 25 Hotels in Asia".
Built in the form of a stunning pyramidal structure, Raffles Dubai offers 248 opulent suites, including two royal, four presidential, 24 landmark and 24 diplomatic suites. It also features the unique, one-hectare Raffles Botanical Garden, which depicts the four elements of life – earth, wind, fire and water – promising an enchanting experience to all visitors.
Culinary preferences at Raffles Dubai span the globe through its 11 food and beverage outlets, while it also offers excellent health and fitness facilities with the decadent RafflesAmrita Spa. Raffles Dubai is part of Raffles Hotels & Resorts’ seven branches deployed all over the world, including those in Beijing and California, while a total of 13 branches are under development, including branches in France and the Maldives. Raffles also plans to open numerous new hotels in several key cities in the Middle East.
Al Basel Consultancy is the newest member of Al Basel Group, which has a number of business interests in various sectors in the UAE and in the greater GCC region. Al Basel Consultancy boasts a highly competent team of professionals led by the company’s CEO Basel Al Kasem, recognised as one of the region’s leading figures in real estate consultancy with his comprehensive knowledge of the regional market and hands-on experience with elite projects such as the iconic Burj Al Arab.
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