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The aim of the fashion week in Dubai is to shed light on new talented and creative designers, especially the ones who present bold and unprecedented ideas. Besides, it is a chance for new gifted designers to be sponsored by big companies. Among the companies that seek to sponsor talented designers is George V and Ockenfels.
 
The company is dedicated primarily to the food and beverage hospitality industry. George V, in essence, acquires suitable high profile and well respected concepts, sources appropriate venues, and executes any given operation completely. The aim of the company is not only to become a company that associates itself with international market leaders, but also an innovative concept designers, developers and operators. Out of such notion and attitude, George V decided to sponsor a new creative fashion designer and support her to enter the UAE versatile market.  
 
Hamra Alam is the promising designer who studied fashion designing in UK. Although Hamra doesn’t come from an Arab background, she appreciates and understands well the need of Arab women to preserve traditions as well as their need to be distinguished and nice-looking. Out of that understanding, Hamra presents her new collection of Abayas and Sheilas combining Arab traditions with modern trends. The message Hamra wants to convey through her unique designs is to tell women they can look pretty and fashionable without breaking the code of traditions in the Arab society.
 
With Hamra, women can look trendy and stylish while wearing Abayas. This promising designer doesn’t target a certain category of women; rather she wants women from all walks of life to feel intrigued to wear Abayas.
 
The talented designer is resolved to mingle sophistication with modernity to create unmatched line of designs and present it to the market which is in need of such innovative ideas.
 
It is worth mentioning that Hamra decided to offer women full comfort by dealing with the German shoe-brand Ockenfels. Starting with its 2008 Spring/Summer collection Ockenfels, the latest brainchild of shoevisionaryand owner Christian Birkenstock, launches with a sensation: the first high-heels in theworld with a foot-bed! It is the first step of a brand that is determined to bring an advanced foot-bed and uncompromising quality to all walks of life. High-Heels, sandals, ballerinas and a range ofbusiness shoes for men will show up in stores in July. The look and feel of the brand was developed in cooperation with Select.NY Berlin
 

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