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Today, “Paris Gallery”, the flagship brand of Al Fahim Holdings, announced the launch of the House of Amouage’s latest fragrance, Ciel. The fragrance has been re-worked and re-packaged in signature livery. As Amouage currently reviews its entire product portfolio to update some of its classics, ‘Ciel’ both for men and women is the latest fragrance to undergo the updating and re-working treatment.
 
As Christopher Chong, Amouage Creative Director, states “We don’t believe women want unnaturally coloured fragrances these days so we have removed the colouring agent from the new Ciel and reformulated it with a higher perfume concentration transforming it into the Eau de Parfum category and thereby giving it longer lasting properties.”
 
Created by internationally-celebrated master perfumers in Grasse in the South of France, Ciel, both for women and men have been hailed by perfume connoisseurs as fragrances which evoke reminiscences of a rain shower on a hot summer’s day, providing a cooling and invigorating effect. Ciel for women is a pure, delicate and floral fragrance, featuring notes of gardenia, cyclamen, jasmine and water-lily in the top notes, with a base of silver frankincense. Ciel for men is a fresh fougère with top notes of lavender, jasmine and lily-of-the-valley over a warm, green base of vetyver, cedar and silver frankincense.
 
Ciel has also been re-packaged in the House’s new signature livery as the traditional packaging is gradually phased out throughout the entire fragrance collection. Amouage’s new identity has been developed to more accurately reflect the tastes and needs of the contemporary global consumer through continued focus on international consumer mindsets and market trends.
 
The new bottles have been designed to reflect the heritage of the brand and form an element of continuity with the previous bottles to become recognizable the world over as signature pieces of the House of Amouage.
 
The men’s bottle is inspired by the Omani khanjar and the cap is reminiscent of ivory, whereas the women’s bottle is inspired by classical Arabian architecture and the cap is reminiscent of the beautiful dome of the Sultan Qaboos Grand Mosque in Muscat. Both bottles have intricately-designed wave effects in their sides and bases, reflecting the meaning of the Arabic translation of Amouage which can be translated as waves of emotion, in its most literal sense.
 
Amouage is available at all Paris Gallery outlets and has a stellar following including royals, global leaders and celebrities.

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