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Everyone’s ‘Happy Place’ Introduces New Mall Mascots to Throngs of DSS Visitors

Reef Mall, a member of Dubai Shopping Malls Group, has announced the arrival of the ‘Giggles Family’, the mall’s cute and cuddly new mascots.
Dubai Summer Surprises (DSS) visitors to the mall have already enjoyed the company of the ‘larger than life’ Mama, Papa, Junior and Baby Giggles who can be seen at the mall every day, providing a fantastic photo opportunity for shoppers as they entertain and amuse with their playful antics.
“The Giggle Family characters connect with a broad-based audience, from toddlers to teens, parents and grandparents…everybody loves them," said Abbasa Hameed Al Azzawi, marketing support manager, Reef Mall. "For a mall like ours that attracts families and has a reputation for providing something for everyone, this is a perfect new addition to our existing offering and weCre very excited about the Giggles Family endearing themselves to our shoppers and bringing joy and happiness during DSS and beyond,” she added.
The Giggles family has a daily stage act where they show off their dancing skills and also invite children to dance with them. When not performing on stage they can be found interacting with shoppers and providing a lovely photo opportunity for families. At the weekend, the Giggles Family gives away balloons to young children and participates in ongoing competitions, helping the MC give away prizes and generally adding to the festive spirit.
 “This unique promotion is very exciting for all of us and marks the first time a mall has announced mascots in the UAE. Reef mall prides itself on being innovative in the marketing arena, and the introduction of the Giggles Family is just one more example of our out-of-the-box thinking,” concluded Azzawi.
In addition to being entertained by the Giggles Family, shoppers at Reef Mall can enjoy fabulous sales, a wide range of in-mall entertainment and numerous special offers during DSS. This includes savings of up to 75 percent on clothing, shoes, make-up and accessories at popular outlets such as Nayomi, Inglot, Aldo, Nine West, The Athlete’s Foot, G2000, Bossini, La Vie En Rose, Shoe Mart and Splash. The mall is also participating in this year’s Dubai Shopping Malls Group (DSMG) summer promotion, which offers shoppers the opportunity to win up to AED 4.5 million on spend of just AED 200.

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