Baume & Mercier Launches New Stylish Watch for the Middle East
Posted on: Sunday August 3 , 2008  2:40:22 PM (GMT+4) Submit Press Release

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Baume & Mercier announced the launch of a divers watch in the Middle East. Man has always dreamed of meeting new challenges. To understand the world, he began by appropriating its various elements. Mastering fire helped human beings surpass the other species; grasping the nature of the earth gave them dominion over its waters and its air. Then, as time went by, this determination to conquer progressively shifted towards a desire for new discoveries and learning experiences.
 
As the playgrounds of modern-day adventurers, the ocean depths are filled with unresolved enigmas. In exploring such underwater delights, divers like to be backed up by a faithful companion, firmly strapped to their wrist. Water-resistant to depths of 200 meters, the new Riviera models by Baume & Mercier are ready and able to meet the many challenges raised by diving and sailing activities.
 
Far from being exclusively nautical watches, the Riviera XL Diver and the Riviera XXL Chrono Diver are also intended for life on land, including many miles away from sun-drenched shores. For while their functions and their accuracy make them powerful auxiliaries both above and below the surface of the seven seas, their elegance and their refinement also contribute to making these new-generation Riviera models reliable allies in all circumstances.
 
Reflecting the signature features of the Riviera line, these two sporting versions top their twelve-sided cases with a bezel marking off the steady rotation of the sweep seconds hand. Through their twelve-sided bezel and their stylish appearance, these two new releases for 2008 vividly evoke the 1970s, the period that saw the birth of the line. Indeed, the very name “Riviera” conjures up the glamour of the Côte d’Azur, its starlets, its sea trips and its tireless quest for epicurean leisure pursuits.
 
Riviera XXL Chrono Diver
The ultra-contemporary Riviera XXL Chrono Diver is clad in highly resistant materials to face the high seas, while remaining elegant on the deck of a boat.
 
At first glance, this watch is distinguished by its expert blend of colors and materials: black, steel and a dynamic dash of orange picked up on the sweep seconds hand, the tachymeter numerals and the stitching sailcloth strap.
 
Ruggedly built so as to never go unnoticed and to ensure optimal reading of the information provided, the XXL case in polished and satin-brushed steel features a screw-down crown on the side, enhanced by the brand-signature Phi symbol. The beveled black rotating bezel, in keeping with the finest Riviera traditions, enables its owner to measure dive times and indicates when it is time to return to the surface: an impressive range of qualities that place this timepiece firmly in pole position among the new sports-watch launches.
 
Riviera XL Diver
Reflecting the metallic style of the line’s first models, the Riviera XL Diver with its blued steel hands evokes the shimmering hues of the ocean depths. While undeniably imbued with a timeless elegance inherited from its forerunners, this watch – despite its demure appearance – is definitely not intended for sedentary individuals: quite the contrary. Entirely crafted in steel, this Riviera Sport is ready to ride any storm, firmly secured to the wrist gripping the helm.
 
Dressed in an XL case, this timepiece focuses on essentials: clearly and accurately indicating the time down to depths of 200 meters thanks to Superluminova indexes. Such luminosity can prove crucial in dark and deep waters, ensuring the wearer never runs short of air, nor of style!
 
The automatic movement beating at the heart of the Riviera fears neither intense sports activities nor fast-paced events in general, faithfully accompanying its wearer both on land and at sea.


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