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The lavish Les Exclusives Boutiques of Damas, the leading international watch and jewellery retailer in the Middle East, located at Burj Al Arab, Mall of the Emirates and Saks Fifth Avenue exude an air of luxury as they house some of the world’s most prestigious and celebrated timepieces.
 
On the strength of their unprecedented technical superiority and attention to creativity, these timepieces have become outstanding names in contemporary watchmaking. Most of them are created in a special, limited and numbered edition, adorned with diamonds and other precious stones. Just one glance at them gives an entirely new impression of precious time.
 
These elite boutiques form the cream of the retail chain and showcase spectacular international brands. Positioned in exceptional locations, they cater to Damas’ sophisticated clientele. The Les Exclusives Boutiques have great ambience where well-heeled travellers enjoy complete exclusivity, absolute privacy and make their purchase decision with complete peace of mind. The multi-tasking staff is friendly and well trained. The boutiques capture the true spirit of contemporary excellence by presenting impeccable designs. The opulent setting and warm atmosphere of these boutiques makes it easier for customers to enjoy these true pieces of art.
 
Damas Watch Division Head raved: “The well-appointed interiors of the boutiques are custom designed to create the unique universe of Damas. As part of our constant quest for excellence, we have pursued fineness in every detail of the Les Exclusives. Rich patterns and details emphasized by bold and natural colours are used to create each signature shop. Les Exclusives boutiques reflect a powerful identity of their own and their distinctly modern appearance serves as an ideal setting for the finest timepieces, thus adding enjoyment to the shopping experience in a quintessentially Arabian luxury style.”
 
He added Damas has always endeavoured to maintain variety and diversity. The company believes that these factors alone can offer the pleasure of shopping for their high-end customers. Damas Les Exclusives Boutiques have some of the world’s most celebrated watch brands such as Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Chanel, Vacheron Constantin, Chaumet, Jorg Hysek, Corum, Ulysse Nardin, Roger Dubuis to name a few. These fashion-forward boutiques can withstand the test of time. They express the value of true Swiss watch brands and are aimed at Arab as well as expatriate connoisseurs and collectors who keep track of these timekeeping novelties.
 
The boutiques are an exhilarating addition to the firm’s luxury retail business in the country. These elegant watch boutiques have now become an integral part of the overall Damas development which has set new retail landmarks in the UAE. The Les Exclusives boutiques have carved out their own niche in the luxury industry. They reflect the highest standard of service and a revolutionary approach to retail. Surrounded by the sensibilities of the Arabian Sea and the energy of Dubai city, these luxurious boutiques artfully set in motion a memorable trip of enthusiasts and collectors alike.

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