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ABU DHABI MEDIA COMPANY FORMS IMAGENATION COMPANY TO PRODUCE FEATURE FILMS AND DIGITAL CONTENT

Posted on: Saturday September 6 , 2008  5:15:13 AM (GMT+4) Submit Press Release

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Stefan Brunner, Chief Financial Officer of imagenation

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Abu Dhabi Media Company today announced the formation of a new company that will develop, finance and produce content for both the global and Arabic language markets.  imagenation abu dhabi, a wholly owned subsidiary, intends to spend in excess of $1 billion over the course of the next five years in the creation of both full length feature films and digital content.
 
From its base in Abu Dhabi, imagenation abu dhabi will enter into partnerships with high-profile USA-based and other international producers to develop and produce content for distribution throughout the world. The company’s remit also extends to supporting Middle East filmmakers and Arabian film production.
 
The launch of imagenation abu dhabi is part of Abu Dhabi Media Company’s strategy to become a worldwide leader in the production of content. Mohamed Khalaf Al-Mazrouei, Chairman of both imagenation abu dhabi and the Abu Dhabi Media Company notes that establishing a strong global media company is part of the emirate’s strategic investment strategy: “Abu Dhabi has established itself as a major player in the global economy, as evidenced through recent activity in the energy, real estate and transportation sectors. Media is no different and Abu Dhabi Media Company is fulfilling its ambition to become a global player in the media industry.”
 


Edward Borgerding, CEO of imagenation abu dhabi and Abu Dhabi Media Company says: “With imagenation abu dhabi, we are bringing Hollywood and the international production community to Arabia. Our aim is to make award-winning films which are commercially successful and appeal to audiences across the world.
 
“Our target output of eight films every year will make imagenation abu dhabi one of the world’s top producers of feature films and establish Abu Dhabi as a leading centre for content creation,” says Borgerding.
 
Stefan Brunner, Chief Financial Officer of imagenation abu dhabi concludes: “Our investment strategy is modelled on film financing vehicles used successfully in Los Angeles, New York and London. We believe our financial and operational structure is disciplined, sophisticated and modern and should deliver superior returns at both financial and creative levels.”
 
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1800 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.  The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.


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Comments

20 November 2008
6:30:06 PM
I''m so interested in cooporate... How Can I contact you???
- Posted by Marwa
30 September 2008
11:33:40 AM
Subject: Imagenation Abu Dhabi - Contact Would very much appreciate your information as to whether Imagenation (already) has a web site one can browse through? Otherwise whether the e-mail contact of their Development Executive is available. Please note, we''re not up to any spamming or submission of unsolicited material. This is in connection of a high concept idea, and because of the nature of the work we''d rather deal directly with Imagenation in Abu Dhabi. Thank you so much for your comments and/or suggestions. and/or suggestions. Best wishes Rosinha Neves - Acquisitions Literary Agents
- Posted by Rosinha Neves
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