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• Polar Heart Rate Monitors help the tinsel town gang stay in fabulous shape

After years of keeping up with punishing exercising schedules and fad diets, mere mortals have pondered the key to the sort of fitness that celebrities boast of. Turns out it is a smarter approach to exercise with a little help from Polar Heart Rate Monitors.
 
Polar, the world’s leading Heart Rate Monitor, has been helping celebrities and people all around the world adopt a more active lifestyle and an optimal exercise regimen. In the past year, it has transformed into a world-wide favourite with several celebrities like Britney Spears and Christina Aguilera sporting the watch-come-Heart Rate Monitor around the clock. In its most visible appearance to date, Polar was seen on Edward Norton’s in the blockbuster Incredible Hulk.
 
Commenting on Polar, Nicolas Girot, Managing Director, Sport in Life – the official distributors of the brand in the region said “Polar Heart Rate Monitors aim to help people at all levels improve their overall fitness and maintain a healthy lifestyle.
 
“Polar can be used to monitor the heart rate during any workout be it RPM, rowing, running etc. Depending on the model, the Heart Rate Monitor facilitates maximum results from a work-out by providing vital information regarding heart-rate zones, calories burned, distance covered, speed and decadence helping individuals develop a tailored and efficient fitness plan.”
 
Polar’s popularity amongst celebrities has risen these past two years due to the concern worldwide about celebrities and their debilitating weight-loss programmes. Today, Polar is favoured by several celebrities as it is the perfect antidote to the size zero approach; promoting a healthy, non-obsessive, active interest in fitness and sports. 
 
In the UAE, where obesity-related diseases have been on the rise since the beginning of the decade, Polar has been a strong advocate of a healthier and active lifestyle rather than following fad diets that often leave the dieter disheartened when long term results are not achieved.
 
Endorsed by several of the city’s personal trainers, Polar is known for its user-friendly and flexible range of products and offers an extensive range of heart rate monitors for running, cycling, multi sports, fitness and cross training for beginners right up to professional athletes, each designed to meet the individual needs of exercisers at all levels.
 
Please look out for the new style led Fitness Range launching in the UAE from October 2008.
 
Polar can be purchased at major sports retail outlets including GO Sport, Intersport and Lifestyle Nutrition. For more information, please call 04-2896001 or visit www.sportinlife.net

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