LOreal Professionnel introduces a gentle, effective highlighting product

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“The highlights you desire. The care you deserve.” is the promise of Platinum Plus, the new technological innovation by L’Oreal Professionnel. Ordinarily, hair-bleaching products are said to cause dry, brittle hair or split ends. L’Oreal Professionnel laboratories have toiled to wipe out this fear, with Platinum Plus, a highlighting & bleaching product that works without damaging hair.
 
Platinum Plus, with its creamy texture, has successfully combined the performance of a bleaching product and the softness of Nutriceride and White Beeswax technology. Nutriceride is a balance of care additives made of ceramide and nourishing oils, which protects the hair; while White Beeswax is known for its softening properties.
 
The advanced technology of Platinum Plus has set a new standard in lightening by providing an optimal level of safety for both the client and the hairdresser. From a few soft golden highlights to an all over blonde, Platinum Plus allows the creative freedom to design an infinite array of blonde looks. The application of Platinum Plus involves a particular technique and hence the product is strictly made available only at L’Oreal Professionnel salons.
 
Now you can get that new look without the fear of dry hair! 

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