Aston Martin One-77 wins top design award at the Concorso dEleganza, Villa dEste

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The world debut of the complete Aston Martin One-77 concept has won the Concorso d’Eleganza Design Award for Concept Cars and Prototypes. It was unveiled during the world renowned Concorso d’Eleganza event in the grounds of the Grand Hotel Villa d’Este on the shores of Lake Como, Italy 24-26 April 2009.
 
Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d’Este this weekend. The One-77 is Aston Martin’s definitive sports car, one that epitomises everything Aston Martin and delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing any previous Aston Martin. It’s this extraordinary workmanship and money-no-object commitment to quality that makes the One-77 unique. It promises a driving experience of unrivalled intensity and excitement while representing the world’s most desirable automotive art form.
 
At its first public unveiling in the perfect setting of the Grand Hotel Villa d’Este, the first complete One-77 was on show. Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.
 
Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.
 
Aston Martin Chief Executive, Dr Ulrich Bez said: “Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today.
 
“We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d’Este.”
 
Aston Martin Design Director, Marek Reichman said: “To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design.”
 

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