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Anti-Ageing Is Getting Intense

Posted on: Friday May 1 , 2009  9:20:00 AM (GMT+4) Submit Press Release

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No7 Protect & Perfect Intense Beauty Serum, clinically proven to really work


Kuwait, April 30, 2009 (ME NewsWire): No7 Protect & Perfect Intense Beauty Serum has been tested like no other cosmetic anti-ageing product in an independent 12 month double-blind randomised controlled trial.  The findings clearly show that it has genuine, long term anti-ageing benefits as it makes a visible and structural improvement to the skin.  70% of the volunteers using the product showed a marked improvement in the appearance of photo-aged skin after 12 months of use.  This study is the latest step on Boots journey to provide further compelling proof of the performance of its products.


No7 Protect & Perfect Intense Beauty Serum has a rich texture and a wonderfully silky feel when applied to the skin.  Per ml, it has more active ingredients than its popular sister No7 Protect & Perfect Beauty Serum, which is proven to tackle fine lines and wrinkles using a formula containing retinyl palmitate, antioxidants and firming peptides.  No7 Protect & Perfect Intense Beauty Serum contains the same key ingredients, combined with extract of alfalfa.  This produces a more intensive wrinkle fighting action, making it suitable for deeper lines and wrinkles.  This means that Boots No7 now has two products suitable for all stages of skin ageing that have undergone independent clinical testing.


The following content will be boxed out to provide visual interest and break up the content for media


So how does it work?
According to Boots research, people using No7 Protect & Perfect Intense Beauty Serum will notice an immediate difference, as skin appears more radiant.  Women also report that their skin feels softer and smoother from first use.  After two weeks skin feels firmer and after three weeks fine lines and wrinkles are less visible.  By four weeks skin is younger looking.  Long term, No7 Protect & Perfect Intense Beauty Serum has been independently clinically proven to restore skin’s structure, visibly improving deep lines and wrinkles.


Which No7 beauty serum is right for my skin? (Split below into two parallel boxes – left and right of page, per in-store leaflet, including pack shots of all products)


Fine lines and wrinkles?
Fans of original No7 Protect & Perfect Beauty Serum have no reason to change – it’s a fantastic product that’s proven to fight the first signs of ageing.
The answer is:
No7 Protect & Perfect Beauty Serum – Available now across the GCC



Deep lines and wrinkles?
If lines and wrinkles are beginning to deepen, it’s time to use No7 Protect & Perfect Intense Beauty Serum. A rich super-intensive formula that’s even more effective at reducing the appearance of deeper lines and wrinkles.
The answer is:
No7 Protect & Perfect Intense Beauty Serum – Available soon across the GCC



How to use No7 Protect & Perfect Intense Beauty Serum
Serums are designed to be worn underneath a moisturiser and No7 Protect & Perfect Intense Beauty Serum is no different.  After cleansing, apply a small amount to the skin, using upward massaging strokes. Follow this with your favorite No7 moisturiser.


*Source: ME NewsWire
*View this release online and download high resolution images and logos at:
http://www.me-newswire.com/content/view/699/lang,en/


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