Desert Adventures Unveils Corporate Re-branding at ATM 2009

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•  Regional Travel Trade Show Ideal Platform to Showcase New Look and Feel, Says CEO

Desert Adventures, part of the world-renowned Kuoni Group’s strategic business division (SBD) Kuoni Destination Management, has aptly unveiled its new corporate identity at this year’s Arabian Travel Market.
 
“Having enjoyed great success in the past year since our collaboration with Kuoni began, the decision was taken to better showcase our local specialist brand to highlight the authentic, localised and efficient services that set us apart from other destination management companies in the region,” said Samir Tabbah, CEO Desert Adventures, regarding the rebranding.
 
“We believe the brand is more mature now, buoyed by the brand loyalty we have won over the years that continues to stand us in good stead. Our corporate ethos has more depth and definition and emphasises our present position, not just as a key market leader, but as a company that sets the pace. Indeed, everything about us is now on the same page and that cohesive impact is already being seen in a very positive way,” he added.
 
The first choice for visitors to the region over the years, this new spirited and exciting positioning consolidates Desert Adventures reputation as a company that offers the best ground handling services to the business, leisure, group, MICE and cruise segment in the UAE, Oman, Qatar and Bahrain. These include meet and assist at the airport, VIP service from airport to hotel and exploration-oriented options that reflect the company’s unrivalled, international level of service that is continually marked by traditional Arabian hospitality.
 
Commenting on their decision to unveil the new logo at ATM 2009, Tabbah said, “This year’s ATM, with its high-level attendees and growth announcements, is a clear indication that this region is currently experiencing stability and that the worst of the economic crisis is over. Our rebranding at this time highlights our commitment to serving the growing demand we’ve already witnessed at ATM 2009 and ensure that Desert Adventures remains top choice for all destination management needs,” he concluded.

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