All the virtues of nature powered by LOral Advanced Research: Srie Nature, the new brand from LOral Professionnel

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Whether it is you, your relatives or your friends, most women have tried their own recipes of natural ingredients & products at one point of their life. Since time unknown, women have depended on the natural virtues of olive oil, yoghurt, henna and other ingredients & products of natural origin to nurture and maintain the beauty of their hair. Today, women continue to trust the power of nature in treating their hair.

Despite the advantages of some of those ingredients & products, in many cases, women have questioned their efficiency, ease of application and pleasantness. This encouraged women to search for easier to use, more pleasurable & advanced alternatives inspired by nature that would guarantee real results on their hair.
 
L’Oréal Professionnel, the world-leading professional hair care brand, introduces Série Nature, a brand that brings you all the virtues of nature powered by L’Oréal Advanced Research. This new range from L’Oréal Professionnel selects ingredients of natural origin in all its formulas and provides original, sensory-stimulating products that embellish and protect your hair while respecting the hair fibre. The Série Nature commitment: Série Nature selects natural origin ingredients in all its formulas without compromising the effectiveness and cosmetic performance of all the products in the range.
 
Drawn from the heart of nature, the ingredients selected in Série Nature provide an exclusive hair care benefit. Empowered by science, the fruit of L’Oréal Advanced Research, these formulas give you real results while providing you unique sensory stimulating fragrances and textures for a rich sensual experience. Série Nature values nature and is determined to respect the environment with its recyclable packaging.
 
Discover the science of ingredients of natural origin…
 
Dry hair is hair that has lost the lipidic film that coats it. It is dry, dull and more vulnerable to damage. It needs gentle care yet deep nourishment. For dry hair Série Nature offers the richness of Tomato Lycopene renowned for its antioxidant properties that create a shield against free radicals damage and protect the hair from deterioration. Meet the Richesse range of products, featuring a sulfate-free shampoo for a gentler cleansing for your hair, this range will deeply nourish your hair and coat it so you could have your soft shiny hair back.
 
For unmanageable hair Série Nature offers the Green Oils through its Oïliss range. With Avocado & Grape Seed, renown for their nourishing and softening power, this range provides you with nourishment, smoothness and control for your hair from the roots to the ends. Your hair is nourished deep down, smoothed and the volume is controlled.
 
For the first time in professional salons, Série Nature offers a professional haircare range for your child: Tendresse. With Peach Milk, this range tenderly cleanses and detangles your child’s hair. Especially formulated for your child, the formula is hypoallergenic & does not sting eyes. Your child’s hair is wonderfully soft.
 
 
If you suffer from damaged & very sensitized hair, Re-naître range has drawn rich nutrition from the heart of nature: Rice Protein. Thanks to the repairing and fortifying power of this range your hair will regain its strength and vitality.
 
Série Nature also benefits from the purifying and softening properties of White Clay in its cleansing treatments: Terre D’Argile Purifiante for oily or combination scalps & Terre D’Argile Rééquilibrante combined with lavender essential oil for dandruff-prone scalps.
 
Also available at your nearest L’Oréal Professionnel Salon, are unique in-salon professional services from Série Nature. Discover the new generation of oil treatments with Huile Richesse Service. This professional treatment with Soya Oil deeply nourishes your hair and coats it with shine. Equally unique is the Cataplasme Effervescent in-salon Treatment. Relax while your hairdresser selects natural origin ingredients, Fig or Ginseng, and mixes them with spruce powder to repair and nourish very sensitized or colored hair.
 

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