Land Rover & Mountain High successfully raise awareness for breast cancer through Artic Women's Challenge

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Land Rover, the manufacturer of the world's finest all-terrain vehicles sponsored The Mountain High Artic Women's challenge for the third consecutive year. The adventure took place in Svalbard, 600 miles from the North Pole, from 25^th April – 3^rd May 2009; which included people from diverse backgrounds, nationalities and age-groups coming together to raise awareness of controlling the spread of breast cancer through education and prevention.  
 
The eight member team, including a breast cancer survivor and a teenager, enjoyed exhilarating experiences such as ice caving, dog sledding, and snow mobile safari during the challenge.
 
“It was fantastic to have Land Rover’s support again this year in raising breast cancer awareness following the success of our previous two years trips,” said Julie Lewis, Founder and Managing Director of Mountain High, a Dubai based company that encourages people to take charge of their health by being more active in the great outdoors and taking time out with nature.
 
The team was trained at Ski Dubai to adjust to the cold climate and to prepare themselves for the harsh weather conditions in the Arctic.
“Land Rover is proud to support Mountain High’s drive to educate and encourage people to adopt a healthy lifestyle. Our partnership with Mountain High is in line with the company’s philosophy to always create, inspire and deliver a spirit of adventure for everyone”, said Robin Colgan, Managing Director, Jaguar Land Rover, Middle East and North Africa.
 
Land Rover offers an exclusive range of products which are luxurious, technologically advanced and have best in class breath of capability, both on- and off-road. The model line up comprises of  The Range Rover, Range Rover Sport, LR3,LR2 andDefender.
 
The support for Mountain High’s activities is part of Land Rover’s ongoing commitment to encourage people to explore the outdoors and to spread the messages of health and adventure by stepping outside of their everyday limits for a good cause.

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