Set as Homepage | Eyeofdubai.com RSS Feeds Media Pack Wednesday March 17 , 2010
Home
Register | Login  | Home |  عربي
 
News Events Dubai Guide Business Directory Restaurants Real Estate Stock Markets Book Hotels Newspapers Videos Articles
 

More News

dot Government
dot Business & Money
dot Tourism & Hospitality
dot Beauty & Style
dot Healthcare
dot Culture & Education
dot Sports
dot Environment & Energy
dot Technology & IT

RTA's Dubai Taxi inks agreement with Kassab Media

Posted on: Friday August 21 , 2009  2:53:23 PM (GMT+4) Submit Press Release

Email | Print Comment Recommend this story (*) [-]Text[+]

Dubai Taxi Corporation (DTC) at Roads & Transport Authority (RTA) has recently signed an agreement with Kassab Media to utilize and rent ad spaces on 2950 Dubai Taxicabs for three years renewable, worth 10 million dirham.
 
The signing ceremony of the contract was attended by the Acting CEO of DTC Ahmed Mohammed Al Hammadi, and the Executive Director of Kassab Media Ghassan Nadeem Adrah, in addition to several key officials from both parties.
 
“DTC invited bids for renting ad spaces on its taxi fleet and part of the external boundary of its main offices, where the contract was awarded to Kassab Media whose offer fulfilled the stipulations and requirements sated in the bidding documents. Therefore the company was granted the exclusive right of advertising on the designated vehicles and parts of the surrounding wall of the Head Office of DTC in Muhaisina 4 as provided for in this Agreement.
 
“According to the contract, Kassab Media will rent the ad space on the body and interior of 2950 taxicabs of DTC fleet solely, i.e. excluding taxis of other companies operating under franchise agreement with the RTA. A place will be set inside Dubai Taxi vehicles for placing ads and promotional leaflets on board, together with provision, installation, operation and maintenance of display monitors & accessories for use in displaying video ads”.
 
The Acting CEO of DTC concluded: “This contract designates a single body to attend to commercial ads on Dubai Taxi fleet as there is a huge demand for such type of ads from various public and private bodies. This is attributed to the fact that taxis ply all parts of the country and are therefore considered the fastest marketing means to meet the intended objectives of commercial ads”.
 
For his part the Executive Director of Kassab Media Ghassan Nadeem Adrah expressed his delight with winning this bid and working hand in hand with the RTA in general and Dubai Taxi in particular in a way that reflects confidence in the economy and future of the emirate of Dubai.
 
“This Agreement reflects our commitment to do what we believe is a duty of national companies to take part in the economic cycle. Our companies have the biggest share of outdoor ads in the UAE, particularly those related to public transport modes. Our group and partners have the exclusive rights of indoor and outdoor ads of Dubai Metro, as well as the rights of advertising on public buses and marine transport services; all of which make Kassab Media a strategic partner of the RTA. By securing this important contract on this effective mode, our group becomes the exclusive holder of ad space selling rights on most transport modes of the RTA.
 
“The company stands ready to honour its commitments stated in this contract and fully attend to the interests of the RTA, advertisers and the advertising sector. The contract offers an opportunity to utilize the ad space in the interior and bodies of taxis for commercial ads of businessmen, companies and organizations, and meets the requirements & expectations of advertisers and ad agencies. It enhances the compliance of the ad market with all rules and orders regulating the business of ads in the emirate where Kassab has a highly qualified and efficient administrative, marketing and technical staff to manage highly important ad projects in the region.
 
Adrah concluded: “Ads will be fixed and removed in accordance with a set of instructions to be agreed to with DTC in terms of design and contents of these commercial ads which must comply with the internationally accredited safety and quality standards. Display monitors will be supplied and installed inside these taxis by Kassab, which will also operate, test and maintain these accessories”.


Email | Print  
RECOMMEND THIS STORY
 Your Vote
Average Rating
This article has been Rated 0.0 stars


Comments

There are no comments posted yet.
Add your own comment:
All posts are sent to the administrator for review and are published only after approval. Eyeofdubai.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name:
*
Comment:
*
Email:
*
    

Advertising Info
MOST READ
 Alfardan Group opens the first maze Gordon Ramsay in the Middle East on the Pearl-Qatar
11 March 2010
 Celtic and Olympiacos claim top honours at the Emirates Airline Dubai Football 7s
14 March 2010
 Dubai Based Group Launches "Gulf Fuel" in London
11 March 2010
 NRI township Magic Hills takes shape as Navi Mumbai becomes Indias new real estate hotspot
14 March 2010
 Team Abu Dhabi Triathlon Dominates Short Course With Double Win
14 March 2010

Advertising Info
LATEST IN BUSINESS & MONEY
 Wazzamba Wins by Partnering With GlobalCollect
 Turkey expects a noticeable growth in Tourism coming from GCC Countries through 2010
 DTCM training programmes raise skills and standards of tourism industry professionals
 Private Equity Will Lead Next Wave of Growth
 Azadea Group opens 14 stores at the new Mirdif City Center, Dubai
TOURISM & ENTERTAINMENT
 UK TOURISM GROWTH TO OUTSTRIP MANUFACTURING
 AIR FRANCE ANNOUNCES INTRODUCTORY FARES ON NEW ABU DHABI ROUTE
 W HOTELS EUROPEAN FLAGSHIP W BARCELONA CELEBRATES ITS OFFICIAL LAUNCH WITH AN UNPRECEDENTED W PREMIERE EVENT
 Time for tea with a difference
 Friday Roast at Azur
   Eyeofdubai.com sponsored by :
©2001-2010   Fourth Dimension      Terms of Use | Privacy Policy | Advertise with us | Contact Us | Our sponsors | Media Pack | Photo Gallery | Careers
Add Press Release; Events; Company Listing   |  Eyeofdubai.com RSS Feeds  |     Facebook Icon  Become a fan on Facebook     Twitter Icon  Follow us on Twitter
   Awards Won by Eyeofdubai.com
   
UAE WEB AWARDS - 2009 - Best Website of the year, Best Directory & Info Services website, Best Arabic Content Website
UAE WEB AWARDS - 2007 - Best Website of the year, Gold award for Best Travel & Tourism website, Gold award for Directories and Info Services
PAN ARAB WEB AWARDS - 2007 - Best Strategic website for Travel & Tourism, International Standards web technology award, Gold award for Best Travel & Tourism website
UAE WEB AWARDS - 2006 - Best strategic Travel & Tourism website
Dubai Muncipality Department of Civil Aviation - Government of Dubai Dubai Shopping Festival - 2009 Roads & Transport Authority of Dubai Dubai Chamber of Commerce Etisalat Emaar du - Add life to life