Up to AED 500,000 in prize money to be won with interactive FREEJ: The Book of Riddles contest sponsored by du

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  Viewers can watch special FREEJ episodes, solve intriguing riddles and submit their answers via SMS for a chance to win this Ramadan 
Four weekly prizes of AED 15,000 plus three grand prizes of AED 100,000, AED 50,000 and AED 25,000 
Episodes and riddles can also be viewed at www.freej.ae 
 
 
 du is sponsoring a new series called ‘FREEJ: The Book of Riddles,’ featuring an interactive SMS contest that will delight fans across the region with the chance to solve brain-teasing riddles and win amazing cash prizes. Four weekly winners will win AED 15,000 each, and three grand prize winners will receive AED 100,000 for first place, AED 50,000 for second place and AED 25,000 for third place.
 
To participate in the contest, viewers simply need to watch the episodes on television, solve the riddles, and text their answers to a short-code for the chance to win. Those who miss watching an episode or a riddle on television can visit www.freej.ae to catch up. The new series will be broadcast throughout Ramadan and comprises of 28 brand-new episodes starring the beloved FREEJ animation characters; riddles are presented as part of each episode’s plot.
 
“du shares a passion for fresh ideas and innovative content with FREEJ, and we are pleased to continue our support of the FREEJ brand by sponsoring this unique contest,” said Hala Badri, EVP Brand and Communications, du.“FREEJ: The Book of Riddles’ competition adds light-hearted fun to this year’s Ramadan celebrations, and we are confident viewers will enjoy the challenge of testing their knowledge and cracking the riddles for their chance to win fantastic cash prizes.”
 
The first episode of ‘FREEJ: The Book of Riddles’ was broadcast by Sama Dubai at 8:00 pm and a repeat telecast was done at 1:00 am on the first day of Ramadan. Sama Dubai will continue to broadcast each episode in these time-slots every day for 27 days. Episodes will also be re-telecast every day by Dubai TV at 2:30 am. In addition to this, expat viewers will benefit from an episode with English subtitles on Dubai One at 10:00 pm daily. There will be a total of 28 episodes, each between one and three-and-a-half minutes long, and a total of 27 riddles over the course of the four-week series, with the final two days/episodes repeating all of the riddles. The last two episodes 29 and 30 will summarise all the riddles for the convenience of customers.
In ‘FREEJ: The Book of Riddles,’ characters Um Saeed, Um Saloom, Um Allawi and Um Khammas find themselves stranded in a magical palace filled with mazes and perplexing riddles. After solving the riddles, mobile subscribers from the GCC can simply send an SMS with their answer. If the answer is correct, the customer will receive ten (10) points; answers can be submitted at any time during the month of Ramadan. No points are awarded for incorrect or invalid answers.
 
Each week, the four participants who score the highest number of points in the shortest amount of time will win AED 15,000. Winners will be notified with a phone call from a du representative, followed by an SMS. The three participants with the highest overall number of points in the contest will win the grand prize, awarded after Ramadan; the first prize winner will receive AED 100,000, the second-prize winner AED 50,000, and the third-prize winner AED 25,000.
 
In addition to sponsoring the ‘FREEJ: The Book of Riddles’ contest across the region, du already offers its valued mobile subscribers the opportunity to enjoy entertaining FREEJ episodes from seasons one, two and three on their du mobile TV by typing ‘Freej’ and sending an SMS to short-code 1155. Further information on the contest and episodes from ‘FREEJ: The Book of Riddles’ are available at www.freej.ae.
 
FREEJ, the UAE’s first animated TV series, has attracted the highest number of viewers of any programme in the UAE since it debuted in 2006 (source: IPSOS). With avid followers of every age group and a strong emphasis on exploring UAE culture and social issues in an entertaining, free-spirited way, FREEJ is a leading cultural entertainment brand in the region.
 
du’s array of Ramadan initiatives and special offers include the sponsorship of Iftar meals for the less fortunate; an ‘SMS to Donate’ campaign to facilitate charitable donations to various causes (text ‘Ramadan’ to short-code 8000 for a list of causes and corresponding short-codes); 1 fils credit for every second of international calls made between 21:00 and 07:00 during Ramadan; and a ‘double your talk-time’ offer for Pay as you Go customers. du is also currently promoting its exciting ‘SMS to Win Gold Challenge’ trivia contest which gives mobile users the chance to win up to nine kilograms of glittering gold. For further information, visit www.du.ae.

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