- Agency industry leaders call for an improved advertising environment
The 5th edition of the Media and Marketing Show (MMS), the region’s premier event for the media and marketing industry, came to end today. The third and final day was highlighted by a summit organized by the UAE Chapter of the International Advertising Association (IAA) featuring industry heads and CEOs who discussed current industry issues and revealed new opportunities to help achieving sustained growth. The event was also visited by high-level dignitary Sheikh Walid Al Ibrahim Chairman of MBC group.
Titled “Issues in a Recessionary Environment,” the summit was moderated by Dr. Lance de Masi, President of The American University in Dubai and IAA UAE Chapter President and featured Raja Fares Trad, CEO Leo Burnett Group MENA, Joseph Ghossoub, Chairman & CEO MENACOM Group, Ramzi Raad, CEO TBWA RAAD, Alain Khouri, Chairman & CEO Impact/BBDO, Edmond Moutran, Chairman & CEO Memac Ogilvy and Roy Haddad, Chairman & CEO JWT. Panelists discussed the regional advertising environment and pledged to do their bit in rejuvenating the industry and enthusing it with a renewed vibrancy and vigor.
The IAA summit was a fitting conclusion for the three-day event that attracted record number of executives and professionals from television, radio, and publishing companies, as well as from advertising, public relations and marketing firms.
The Media and Marketing Show also served as the backdrop for the launch of GPS Emirates, a new company that combines business data and information with GPS-based location services to offer firms around the region one of the most unique and innovative business solutions.
Maysoon Abulhoul, Managing Director, Domus Group, said: “The importance of a niche event such as Media and Marketing Show cannot be overstressed. It brings me great pleasure to announce that this year’s event, our fifth anniversary has been a great success and we thank all our esteemed partners for their continued support.”
Samanyolu Group, Turkey’s leading production house was present for the first time at this year’s event. Hasan Bozaslan of the Samanyolu Group, said: “MMS 2009 has proven to be a great success in bringing together leading professionals in the production and broadcast fields and creating the right networking opportunities for companies looking at successful business deals. We are happy with our participation as we met some potential clients and were able to initiate new business at the event.”
Amged Kamel from Fujairah Media commented: “The Media and Marketing Show has continues to be an event that we get excited about. The Show continues to improve year after year and we are very happy with being part of MMS 2009. The series of workshops, panel discussions and networking opportunities have provided us great strategic insights key to new business development.”
Following the successful conclusion of the 5
th Media and Marketing Show, Domus Group will soon announce the details of the 2010 edition of the show. If the 2009 event was any precursor of the sign of things to come, it promises to be a show that will once again reconfirm the fact that MMS is a one-of-a-kind event that will play an increasingly significant role in shaping the future of the media and marketing industry in the region and beyond for many years to come. For more information, please visit:
http://www.dubaimediashow.com/
