RoyalCine and Sony Professional celebrate a first for Digital Cinema in the Middle East

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• RoyalCine makes the switch to digital by choosing Sony Digital


• Cinema State of the Art projectors in Abu Dhabi’s Delma Mall and becomes the first in the region to adopt Sony’s 4K technology.

 
DUBAI - Sony Professional and RoyalCine, a company under Royal Group and the leading providers of cinemas in Abu Dhabi, today announced an agreement for the deployment of four CineAlta 4K digital cinema projectors in collaboration with Pal Group, a technology consultant which is also part of Royal Group.
 
The technology, capable of delivering content digitally, will allow RoyalCine to showcase Hollywood’s latest blockbusters, leading the way into the 21st century cinema experience and the Middle East’s transition to digital movie viewing. As the first of its kind to debut in the Middle East, the 4K technology will provide a high level of picture quality and an immersive visual experience for movie enthusiasts.
 
Fazal Ameen, Group General Manager, RoyalCine commented, “As a new company, we wanted to bring the most entertaining and exciting experiences to our viewers. These first four units from Sony Professional will allow us to offer the ultimate digital cinema experience to our valued guests and we have plans to purchase another 10 projectors in the next two years.”
 
Muhammad Nasir Ali, CTO, Pal Computer Systems added, “HD TV is already available in homes and now is the time to equip cinemas with the digital experience. Sony Professional’s CineAlta 4K digital systems provide outstanding image and sound quality and we are eager to install the solution in all of our cinemas. This will bring a totally new experience to the cinema viewers and provide a competitive advantage to RoyalCine over other chains.”
 
Hideaki Nakamura, Regional Director, Sony Professional Solutions Middle East said, “This really is an exciting step that clearly demonstrates Sony Professional’s commitment to the long-term success of the industry while signifying a new era for digital cinema in this region. This agreement enables RoyalCine to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain its business, as well as to revolutionize the movie experience.”
 
The four RoyalCine installations will be completed by early 2010. Delma Mall has a total of 14 cinemas, of which four will be for Digital Cinema, and the balance will have traditional cinema screenings.
 

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