Western Motors Jeep Jamboree Reinforces Jeeps Go Anywhere, Do Anything Abilities

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Western Motors, the Jeep distributor for Abu Dhabi and Al Ain, held its annual Jeep® Jamboree, one of the most eagerly awaited events in every Jeep owner’s off-road calendar, on Friday 20 November 2009.  A large crowd of over 150 Jeeps with nearly 460 participants enjoyed the exciting event.  
 
The Western Motors Jeep Jamboree offered Jeep owners in Abu Dhabi and Al Ain an opportunity to drive their Jeeps off-road in safe and controlled conditions as well as have a fun-filled family day out. “We are delighted with the response we’ve had to our Jeep Jamboree this year,” said Kamal Rafih, General Manager, Western Motors. “This is a clear indication of the remarkable popularity of the Jeep brand and the confidence our customers have in the capabilities of their vehicles.”
 
After the briefing, the Jeeps drove in convoy style, led by the Marshals of Fury 4x4 Club to the Jeep Camp site in Al Khatim through Swaihan road directed by marshals leader, Mr. Emil Khneisser and his team of dedicated marshals. The camp site had a really festive feel with food and entertainment for the whole family. The kids had an especially fun day with bouncing castles, magic shows and games with loads of prizes.
 
“Our customers had a really good time at the Jeep Jamboree and they are already looking forward to next year event!” concluded Rafih. “The Jeep brand is all about the freedom to go anywhere and do anything, and this was a great way to demonstrate that and have great fun at the same time.”
 
Main sponsors of the event were Central Motors & Equipment (CM&E), MEPA Insurance and Mobil. Meanwhile, support sponsors were Fairmont Bab Al Bahr Hotel, Golden Tulip Dalma Plaza, International Automobile Touring Club (IATC) and Pepsi.

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