Noor Islamic Bank and Noor Takaful Create Interactive Online Forum Connecting All UAE Nationalities

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•  Innovative ‘shapeyourcountry.com’ will promote dialogue between communities on life in the UAE and create new model for customer engagement and collaboration

 
Noor Investment Group’s Noor Islamic Bank and Noor Takaful, today announced the creation of a new social media online forum – shapeyourcountry.com - with the aim of connecting people living within the UAE across nationalities, age and economic status, as well as Emirati’s residing abroad.

The launch and adoption of this medium is in line with Noor’s core values centered around innovation and part of a comprehensive strategy on bringing to market the next generation of products and services that would be considered mandatory for Bank’s of the future.
 
The unveiling of this strategy on the 7^th of January marks Noor Islamic Bank’s second anniversary and Noor Takaful’s successful completion of its first year.
 
In addition to providing links to Noor Islamic Bank’s and Noor Takaful’s portfolio of offerings and services, the forum will, for the first time, give people the opportunity to share their views on living and working in the UAE through the interactive web site. It will also provide a vehicle for people to voice their preferences and views on how Noor Islamic Bank and Noor Takaful should develop and what services both organizations should provide.
 
This new initiative is aimed at broadening the scope of outreach by Noor Investment Group to create an entirely new model for customer and public service best practices, as well as peer and investor relations. shapeyourcountry.com will also serve as a thought provoking platform for shaping and enhancing industry perceptions.
 
Hussain Al Qemzi, Group CEO, Noor Islamic Bank and Noor Investment Group said: “Social media represents a crucial and underutilized channel for engaging public communities and to initiate thought provoking dialogues amongst industry leaders”.
 
 “To successfully adapt to international trends, we need to make use of crucial intelligence from many new sources beyond company and media supplied data. By stimulating social exchanges of information and opinions, we can tap into a highly relevant and contextual channel to provide valuable insights which can be channeled directly to improve services and ultimately increase client satisfaction”.
 
shapeyourcountry.com will initially launch with a photography competition, inviting people to take pictures highlighting the UAE’s unique characteristics and to upload them to the website.  A panel of judges will review the entries based on specific criteria and then choose the first, second and third prize winners. The winner will receive a prize worth AED 16,500, second place winner will be awarded a prize worth AED 7,550 and third place will receive a prize worth AED 5,250.
 
Launched in January 2008, Noor Islamic Bank has earned a solid reputation for performance, premium service and customer care and augmented its electronic banking network to cover more than 84 ATMs across the UAE.
 
In addition, the bank also provides round-the-clock accessibility and convenience to its clients through its branch located at the Dubai International Airport Terminal 3, its self service facilities of Internet banking, phone banking, SMS as well as electronic cash and cheque deposit services.
 
Noor Takaful was launched in January 2009, following Noor Investment Group’s realization of untapped opportunities for insurance and takaful products in the GCC region and beyond. Noor Takaful Family PJSC and Noor Takaful General PJSC have a combined paid-up capital of AED150 million. They offer a comprehensive suite of general and family takaful coverage for individuals, businesses and corporate clients. The insurer aims to eventually expand the reach of these operations to cover the Middle East and North African region.
 

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