HP Helps Organizations Thrive in Unpredictability

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HP Middle East has expanded its industry-leading portfolio of new products, solutions and services with  HP Converged Infrastructure Architecture to help organizations in the region thrive in an unpredictable environment and meet changing business needs.
 
HP Converged Infrastructure Architecture provides a blueprint for chief information officers to create elasticity in their technology environments and support business innovation.
 
Embodying all of the attributes of the HP Converged Infrastructure Architecture, the HP BladeSystem Matrix has allowed Dubai Airport, UAE, one of world’s fastest growing airports, to turn technology from a cost center to a profit generator.
 
“To keep pace with rapid growth, we needed to consolidate IT resources from eight datacenters to four and turn IT into a profit generator,” said Ghanim Al Falasi, vice president, IT, Dubai Airport, UAE. “By adopting a converged infrastructure with HP BladeSystem Matrix and working with HP services, we achieved our goals, and created a green, highly responsive data center environment at a significantly lower cost of operations, while eliminating the complexities caused by IT sprawl.”
 
A recent global research conducted on behalf of HP shows that more than 90 percent of senior business decision makers believe business cycles will continue to be unpredictable in the next few years. As a result, 80 percent recognize a need to be far more flexible in their approaches to business and technology.(1)
 
In addition to flexibility, 84% percent of senior business leaders believe innovation will be critical to their organization’s success and 71 percent would sanction more technology investments if they could see how those investments met their organization’s time-to-market and business opportunity needs. (1)
 
“HP’s focus has always been to drive innovation and create new business opportunities for our customer’s in the Middle East. In the current economic scenario, maximizing investments in technology, people and business infrastructure are some of the key objectives for organizations across all markets,” said Fawwaz Qadan, Director of Enterprise Storage, Servers, and Networking(ESSN) HP Middle East. “At HP, our aim is to support local businesses by delivering the best-in-class solution components that are scalable, cost effective and offers better business results. The new Converged Infrastructure portfolio aims to support businesses in the Middle East thrive in unpredictability by building technology environments that deliver innovation and make the best use of available resources to meet customers’ unique problems.”
 
Today, only 34 percent of typical IT budgets are dedicated to business innovation. This is because the proliferation of IT sprawl has created technology silos in data centers that consume up to 66 percent of the technology budget for maintenance and operations.(2) Solving the issue of IT sprawl is expected to create a $35 billion market opportunity for converged infrastructure solutions by 2012.(3)
 
HP Converged Infrastructure architecture, delivers a technology environment that rapidly adjusts to meet changing needs. HP Converged Infrastructure addresses IT sprawl, the main cause of technology spend focused on maintenance instead of innovation.  In addition, new HP Converged Infrastructure Consulting Services help customers quickly and seamlessly transition from isolated product-centric technologies to a highly flexible converged infrastructure. Built on HP’s deep experience in shared services, cloud computing and data center transformation projects, the new services allow customers to design, test and implement highly scalable infrastructures.
 

The HP Converged Infrastructure eliminates technology silos and complexity in the data center while leveraging current technology investments. Through unified management, all assets become part of a resource pool that can be divided, assembled and changed to dynamically align to any business, workload or application need. The use of these resources is optimized across the infrastructure, allowing companies to improve utilization, lower energy use and reduce costs.
 
Partners adopt HP Converged Infrastructure Architecture
The HP Converged Infrastructure Architecture consists of open, industry-standard solutions that allow integration and deployment with offerings from a broad partner community.
 
Channel partners also are able to capitalize on new demand-generation programs and sales tools to further extend their business in this space.
HP Converged Infrastructure Consulting services include IT maturity model workshops, assessments and proof-of-concept demos for Converged Infrastructure solutions such as the HP BladeSystem Matrix.
 
HP unveiled these new solutions and services in a two day event for customers and partner in UAE, educating them on the use of their existing technology investments in the planning, design and deployment of an HP Converged Infrastructure.
 
Additional resources
More information about HP’s new offerings, including a video from Ann Livermore and customer testimonials, is available at www.hp.com/go/thrivinginunpredictability09.

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