Dubai, United Arab Emirates, January 12, 2010 (ME NewsWire):
The Jebel Ali Free Zone (Jafza) has just announced that it will be home to a steel processing and service centre for Indian multinational conglomerate Essar Group’s subsidiary Essar Steel Middle East FZE.
A long-term lease agreement on a 25 thousand square metre property in Jafza was signed by Dr. Mohammed Al Banna, SVP Commercial Sales - Jafza and B. Sivakumar, Director of Essar Steel Middle East FZE.
Located out of Jebel Ali Free Zone South, Essar Steel Middle East FZE will be a 250,000 tonnes per annum Processing Center supplying world class, mill guaranteed, and quality products. Essar Steel already runs India’s largest steel service Centre operations with 2.5 million tonnes per annum and has an annual global capacity of 14 million tonnes.
The new facility is designed to serve Essar’s expanding regional client base in consumer sectors, such as automotive, white goods, construction, engineering and shipbuilding. Through innovative downstream solutions like service centres and customer care centres, as well as a global network of retail outlets branded Essar Hypermarts, the company has already enhanced operational efficiency and turned around the traditional concept of the steel value chain.
Welcoming Essar Steel to the Free Zone, Dr. Mohammed Al Banna said: “Essar Steel is a widely respected global company and its expertise, know-how and innovative solutions will be of immense benefit to the region. We are very pleased to welcome them to the Jafza community. To create a successful business model means offering customers and clients the best of everything in one place and Jafza has grown steadily to accommodate and nourish the growth of the businesses based in the Free Zone. We hope the new base will help the company to continue the pursuit of its vision and effectively reach out to more businesses and markets across MENA region.”
B. Sivakumar said: “Essar Steel’s proposed facility is in line with Company’s policy to be closer to the customers. We will be able to provide just in time service to our customers which will result in swifter turnarounds, better productivity, lower working capital requirements and consequently a leaner and more profitable supply chain in the region. We have been serving this market for over a decade now. Establishing a base in the Jebel Ali Free Zone, one of the region’s oldest and largest business hubs gives us a strategic platform to implement our growth plans in the region”
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Source : ME NewsWire
*View this release online and download high resolution image and logo at:
http://www.me-newswire.com/news/1239
About Essar Steel
Essar Steel is a global steel company with strong presence in intensive steel consuming markets in Asia and North America. It has a steel making capacity of 14 million tons. Its goal is to reach a global production capacity of 20-25 million tons. Essar Steel is fully integrated from mining to retail and has strong downstream capability. The company has a worldwide network of steel hypermarts, service centers and customer care centers, and has investments in developing value-added products, like pipes and plates.
About Essar Group
The Essar Group is a multinational conglomerate and a leading player in the sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, Construction, and Mining & Minerals. With operations in more than 20 countries across five continents, the Group employs 60,000 people, with revenues of approx USD 15 billion in FY08-09. Essar invests significantly in the latest technology to drive forward and backward integration in its businesses, and on leveraging synergies between these businesses. It also focuses on in-house research and innovation to be a low-cost manufacturer with high quality products and innovative customer offerings.
Essar is committed to sustainable business practices and our Environment, Health & Safety (EHS) management system is on par with global standards. The company also takes climate change initiatives to reduce its carbon footprint which includes several CDM (Clean Development Mechanism) projects that earns the company Certified Emission Reduction (CER) credits. A growing number of the company’s businesses—with new businesses joining the list every year—are certified to international environment standards, like ISO 9001 / 14001, and health and safety standards, like OHSAS 18001.
Media contact:
Adeti Changulani ,
World View Communications,
Dubai World,
Email: adeti.changulani@wvc.ae
DID: +9714 8080326
Mob: +971 50 429 5576
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