- The showdown begins 21st – 23rd January at Dubai Mall
Dubai - Sony Gulf, PlayStation Division and EA SPORTS brings to the region for the second year in a row, the FIFA Interactive World Cup (FIWC) 2010; just the perfect kick off to the New Year!
Don’t miss out on representing the UAE in this great international show down. You can either register online at
www.dubaifiwc.com, or head down to the FIWC stand outside of Sega Republic in Dubai Mall, on the 21
st January between 11am and 1pm to participate in the action from the 21
st to the 23
rd of January 2010. The winner will be flown to Italy to participate in the Quarter Finals of the Live Qualifier event for a chance to compete and secure a place at the FIWC10 Grand Final, which will take place in Port Olympic, Barcelona, Spain on 1
st May 2010.
Alternatively, you have the chance to participate
online in the second phase of the 2010 FIFA Interactive World Cup (FIWC) online competition. This year’s FIWC online season has been split into two phases to ensure that even more players have the opportunity to compete in the tournament. The first phase, which concluded on 18
th December 2009, saw over 400,000 players from around the world compete online on EA SPORTS™
FIFA 10 on the PlayStation®3 (PS3™), via
PlayStation®Network to secure the first 11 places at this year’s FIWC Grand Final.
To participate in the FIWC10 online, players can register directly inside the retail version of EA SPORTS™
FIFA 10 on PS3 from 5
th January 2010 and start competing right away or go down to the FIWC stand outside Sega Republic.
"With the FIFA World Cup 2010 around the corner, FIFA fans around the world are itching to show off their skills in this year's FIWC tournament and we guarantee they won’t be disappointed. This is a great example of what happens when you take one of the world's best-selling games, mix it together with the world's favourite games console and open it up to the community. We are expecting to see great regional talent and wish the UAE participants good luck!” said Tim Stokes, Sales and Marketing Director, PlayStation Division – Sony Gulf.
FIWC is the world's largest football gaming tournament. Players from all around the world compete, hoping to qualify for the Grand Final and ultimately be crowned the new FIFA Interactive World Champion. This highly anticipated event gives you the opportunity to challenge other players at the stand. Last year FIWC saw over 10,000 players compete at 19 global live qualifier events, whilst a staggering 515,000 players picked up their PlayStation 3 controllers and went head-to-head as they tried to claim one of the 13 available online qualification spots.
Following the culmination of this year’s competition in Barcelona, the FIWC World Champion will be crowned officially at the FIFA World Player Gala 2010, a once in a lifetime opportunity to meet the real life football stars in person. For photographs of FIWC World Player 2009 Bruce Grannec’s experience at the FIFA World Player Gala on 21 December 2009, go to
www.fifa.com/fiwc.
Let the games begin!
* For full FIWC 2010 tournament terms & conditions please see
www.fifa.com/fiwc 
