Pakistan-England Twenty20 Cricket series in UAE: Chapal Sports, Dubai Sports City sign sponsorship agreement

Chapal Sports and Dubai Sports City (DSC) have signed an exclusive agreement for all on-ground and sponsorship rights of the forthcoming Pakistan-England Twenty20 series to be played at the Dubai Sports City  in February. As per the terms of this multi-million dirhams deal, Chapal Sports has now acquired all marketing rights of the event including title sponsorship, presenting sponsorship, co-sponsorship, associate sponsorship, ground logos and boards, entertainment branding or any other advertising opportunity on the venue. England will be arriving in Dubai on February 14 and play the Twenty20 world champions before flying to Bangladesh on February 21. The matches will be held on February 19 and 20.

Chapal Sports is a UAE based full-spectrum sports management company, owned by the renowned real estate developers and master planners, the Chapal Group. Their scope of business includes sports events management, sports rights acquisition and re-selling, sports personalities’ management, developing and executing sports related mega events and projects. Having its head office in Dubai and branch offices in Karachi and London, the company primarily focuses on cricket besides other interests in hockey, soccer, golf and polo. Dr Ahsan Malik, the former marketing and commercial director of the Pakistan Cricket Board (PCB), is the founding chief operating officer of Chapal Sports while Khurram Ijaz, former PCB general marketing, heads the business operations of the company.

Ahmed Chapal, the chief executive officer of Chapal Sports, said Tuesday that they were delighted to enter into this agreement with the DSC. “Considering that the world’s number one T20 team is up against a very competitive England side just before the T20 World Cup, the level of interest from cricket fans and hence the potential sponsors is enormous. We are confident to put up a wonderful show in collaboration with the DSC management and at the same time generate a good commercial value out of the event. Chapal Sports will always have the cricket passion on top of everything and especially when it comes to supporting Pakistan cricket,” he added.