Cravia Beats Downturn with Empowerment Strategy

Email | Print

Comment

Recommend this story (*)

[-]Text[+]

• Cravia’s marked business growth due to an internal culture of employee empowerment, says CEO

 
Cravia, the parent company of Cinnabon, Seattle’s Best Coffee, Zaatar w Zeit and Roadster diner, recently announced its 2010 expansion plans and growth strategy - which includes a continued commitment to promoting employee empowerment – at its annual, team-building, ‘Kick-off’ event.
 
“Who’s got the power? Cravia! Cravia! Cravia!” could be heard resonating from within The Westin Hotel, as over 50 employees joined together to shout Cravia’s 2010 cheer - the secret to the company’s staying power, said Cravia CEO Walid Hajj.
 
“Cravia is not just a group of hospitality and food franchises,” he explained. “We are an organisation that believes long-term success is achieved through quality, consistency and the enrichment of our staff through proactive workplace methodologies.”
 
Cravia employees are regularly encouraged to use the cheer before starting each shift to promote solidarity and positive attitudes.
 
General Manager Louay Ghandour further clarified, “We find that cheering in unison unites our staff towards a common goal and boosts morale and teamwork, helping to create a positive atmosphere within the organisation, which we believe translates into positive experiences for our customers.”
 
Cheering is just one aspect of Cravia’s ‘beat-the-downturn’ strategy: a new logo, depicting a hand held in a fist to convey the message of self-empowerment, has been employed across all of Cravia’s internal communications, and a rewards system supporting proactive workplace communication and initiative has been implemented.
                       
Zaatar w Zeit’s Senior Branch Manager, Mahmoud Harb, expressed a lot of enthusiasm for the 2010 Kick-Off event by saying, “It was very interactive and got me charged up to for the year ahead. I always leave company functions feeling like I am part of a big family, and my colleagues feel the same way.”
 
Looking forward to 2010, Cravia plans to start delivery services from its popular, casual-style eatery, Roadster diner. It will also launch a ‘secret’ menu item across its Cinnabon locations that the company expects to be a ‘big hit’ based on recent test trials.
 
Cravia has already added many new, health-conscious and inventive items to its Zaatar w Zeit franchise menu, including healthy ‘saladz’, a whole new range of appetisers called ‘Teazers’, sundried-tomato and multi-cereal dough options, and even more varieties of its signature specialty wraps.
 
When asked about Zaatar w Zeit’s new menu items, CEO Hajj said, “We received nothing but excited feedback from our customers and employees, so we’re very pleased. Our main focus is on providing great guest experiences, and expanding our menus is one of the many ways we see to do that.”
 

Email | Print

RECOMMEND THIS STORY

Your Vote 1 2 3 4 5

Average Rating

Add your own comment: