Chrysler Brand Joins Forces with "The 67th Annual Golden Globe Awards" to Contribute Relief Efforts to Haiti

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• Chrysler brand President and CEO donates personal Chrysler 300C to raise money for Haiti 


• CEO's Chrysler 300C to be signed by Golden Globe attendees and auctioned for relief efforts for Haiti, expected to raise approximately 1 million dollars


• Chrysler and Stars for a Cause partner to donate six eco-friendly accessorized vehicles to celebrity charities for auction  


• Nominee, Meryl Streep, presenters, Christina Aguilera, Leonardo DiCaprio, Tom Hanks, Felicity Huffman and actor Colin Firth arrived in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to charity of their choice


• Chrysler is the exclusive automotive sponsor for the second-half of “The 67th Annual Golden Globe Awards”


• Leake Car Auction to auction vehicle on Saturday, Feb. 20 at 2:00 p.m., 100 percent of the proceeds to go to American Red Cross Haiti relief efforts


• Chrysler 300 Haiti has been signed by almost 300 celebrities

 
Since January 12th more than 100,000 people in Haiti have lost their lives due to the earthquake and many others remain injured and homeless. The need for aid is overwhelming. Stars For A Cause, in collaboration with the Chrysler Brand, is handing over the keys of a Chrysler 300 “Haiti” for auction with 100 percent of the proceeds going to the American Red Cross Haiti relief efforts.
 
“It is our social responsibility to assist in any way we can to help contribute to the relief efforts,” said Olivier Francois, President and Chief Executive Officer – Chrysler brand, Chrysler Group LLC. “Hundreds of celebrity signatures now grace the exterior of the Chrysler 300 Haiti edition thanks to the actors and actresses attending a recent red carpet event and we are hopeful the car will raise a significant amount of money at auction, which will be given to the American Red Cross for their Haiti relief efforts.”
 
Nominees, presenters and performers arriving to "The 67th Annual Golden Globe Awards" had an opportunity to help raise money for Haitian relief efforts with a simple signature. Positioned at the entrance of the Beverly Hilton Hotel was President and Chief Executive Officer for the Chrysler Brand, Chrysler Group LLC, Olivier Francois' personal car, a Chrysler 300C. Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan, which could then be donated for auction to specifically raise money for Haiti relief efforts.
 
"Looking at the devastation this catastrophe has caused to an already impoverished country, there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come, "said Olivier Francois, President and Chief Executive Office – Chrysler Brand, Chrysler Group LLC. "We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you."
 
The Chrysler 300C that was donated for auction is expected to raise approximately 1 million dollars.
 
Chrysler Joins Stars for a Cause to Auction Chrysler 300 "eco style" Edition Vehicles
The Chrysler brand, together with Dick Clark Productions, also partnered with Stars for a Cause to donate six eco-friendly accessorized vehicles that will be auctioned off to select celebrity charities.
 
Nominee Meryl Streep, presenters Christina Aguilera, Leonardo DiCaprio, Tom Hanks and Felicity Huffman and actor Colin Firth arrived to the Golden Globes in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to the charity of their choice.
 
Based off of the Chrysler 300C, the most-awarded vehicle in the industry, the eco style edition vehicles are accessorized with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.
 
Each of the celebrities arrived to the awards in their select vehicles:

• Presenter Christina Aguilera's Chrysler 300 eco style vehicle featured a water-based Vanilla exterior colour. On the inside are cactus-coloured seat-inserts with bamboo applique placed on the door trim and centre console


• Presenter Leonardo DiCaprio's vehicle has Cream exterior and Aqua-blue seat inserts, a hydrographic water-themed applique is subtly placed throughout the interior


• Actor Colin Firth's vehicle features a stately and sleek Black exterior colour with Black Bamboo interior accents


• Presenter Tom Hanks arrived to the awards in an elegant Black Chrysler 300 eco style edition vehicle with Curry seat-inserts and organic appliques


• Presenter Felicity Huffman arrived in a Dark Cordovan vehicle with a stained Cordovan cork interior colour


• Nominee Meryl Streep's vehicle features a Platinum exterior and on the interior are Cumin-coloured seat-inserts along with natural mat and cork materials

 
Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographics patterns are used to place organic themes on the centre console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle.
 
Under the hood is the 5.7-litre HEMI® engine with Multi-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.
 
“The Golden Globe Awards honour the vision and style of the year’s best in entertainment, and the Chrysler brand embodies vision and style in the automotive industry,” said Francois. "The Chrysler brand is a perfect fit to pay tribute and demonstrate a shared set of values.”
 

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