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Brother showcases P-Touch label printers at Middle East Electricity 2010

Posted on: Tuesday February 9 , 2010  12:21:49 PM (GMT+4) Submit Press Release

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  • Leading printing solution provider highlights label printers suitable for electricians, cable installers and other electrical professionals


 
 
Brother Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, is showcasing its ‘P-Touch’ label printers at the ‘Middle East Electricity 2010’, a leading regional event dedicated to the energy and power generation industry, which opened today (February 9, 2010) at the Dubai International Exhibition Centre. The company’s participation is in line with its aims to deliver reliable label printers that can withstand harsh environments and provide key benefits for electricians, cable installers and other electrical professionals.
 
The two ‘P-Touch’ label printers currently being showcased at the event include the PT-7600, and the new PT-9700PC, which boasts of a print speed of up to 20mm/second using TZ laminated tape and up to 80mm/second using HG tape. Both are high performance, PC compatible labelling systems that are capable of database and barcode printing, with the PT-9700PC also incorporating an automatic cutter. In addition to creating labels that can withstand water, chemicals and heat, the key benefits of using ‘P-touch’ also include professional installation, and ease of operation and maintenance through labels that help in identifying electrical and network components and safety through professional warning signs.
 
“Our decision to participate at the ‘Middle East Electricity 2010’ for the first time is aimed at positioning ‘Brother’ as printer of choice within the electrical and energy sector, seeing the extensive use of these equipment for both efficiency and safety purposes,” said Shinji Tada, Managing Director, Brother Gulf. “By demonstrating our professional labeling machines and durable labels to visitors, we are looking forward to identifying key contractors and cable installers who require our reliable labeling solutions. “
 
Other features incorporated within PT-7600 label printers include a backlit LCD display, rechargeable battery, automatic numbering, and ability to upload database and label designs using USB connection. It can also print electrical, audio and video symbols, and has built-in label formats that serve electrical industry applications including normal, port, panel, cable, rotate, rotate and repeat and vertical. Meanwhile, Brother Gulf’s ‘P-Touch’ distributor in the UAE, Almoe Digital Solutions – which is active in serving labeling needs of corporate clients across industries – has joined Brother during its participation in Middle East Electricity 2010. Brother’s booth is located at Stand No. 8E26, Hall No. 8.
 
“Our label printers can create detailed, easy-to-read labels that contain symbols and even the company logo, as well as professional warning signs and information labels to instruct users on key safe points. We have identified ‘Middle East Electricity 2010’ as an excellent platform to highlight all these benefits within the electrical and energy sector, and we are confident that this initiative will yield favourable results for us,” concluded Tada.


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