Vichy Revolutionises the Evolution of Wrinkles with LIFTACTIV RETINOL HA

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• Defying the effects of aging and the mastering the anti-wrinkle process

 
Vichy defies the dermatological challenges of wrinkles for woman through research and innovation, creating LIFTACTIV RETINOL HA, a skin care product by means of a total wrinkle renovation with SPF 18. This wrinkle renovating protocol acts simultaneously on three types of wrinkles: Permanent, reversible and embryonic wrinkles, with an intention to intervene on all types of wrinkles concurrently visually rejuvenating skin to a smooth, fresh appearance.
 
For the very first time dermatological techniques are transferred by Vichy into a one of a kind skin care product, after an exclusive observation study on the same women over two decades, to track the evolution of wrinkles with unprecedented precision and reliability. A symbiotic approach was developed by Vichy selecting reference active ingredients for simultaneous action on every last wrinkle. This innovation focused on the active ingredients of Retinol A through new-generation with Hyaluronic Acid, creating an active texture backed by technical support formulating high performance and overall exceptional clinical results.
 
 
Retinol A is a powerful cellular multiplier with Adenosine for accelerated efficiency. Studies show that Retinol A improves epidermal thickness and cellular renewal and Adenosine reinforces efficiency on skin quality. The synergy between Retinol and Adenosine improves skin lucidity and improved visible accomplishment on the epidermis. Two interventions, namely the filling action (Hyaluronic Acid) and resurfacing effect (Retinoic Acid) were combined for a global rejuvenation effect.
 
 
Vichy’s LIFTACTIV RETINOL HA provides instant results on application reducing wrinkles by 11%. During the day one can observe a decrease in lines and the reversible action of wrinkles by 39%. Through Vichy triple-level clinical evaluation, results prove exceptional efficiency on wrinkles with more than 30% improvement between one and two months. This shows a reduction in wrinkle depth with smoothing of the skin.
 
Vichy LIFTACTIV RETINOL HA also has a skin care product for the wrinkles around the contours of the eye – LIFTACTIV RETINOL eye – A total wrinkle repair care for a filling action and eye brightening effect.
. The illuminating effect on the skin and a dermo-puncture applicator makes it possible to stimulate acupuncture points in order to optimise the efficacy of the product.About Vichy:
 
One of the 10 international L’Oreal brands, the Vichy Dermatological Hygiene Company (SHDV) was formed, creating a new concept to produce hygiene products and dermatological skin care treatments. Dr Haller, the original founder of the brand, oriented Vichy towards scientific study of the skin’s physiology. For the first time, a segmented cosmetic range was designed according to skin type: dry, normal or oily, with dual demands: performance and tolerance. With Vichy, the fundamental cosmetology started to emerge. In the 1930s, in addition to facial skin care treatments, Vichy also developed a hygiene line, lipsticks, and lip pencils. Then followed tanning oil and an anti-cellulite slimming cream, in response to the rise in interest for leisure activities. Vichy released “beauty advice guides” which were offered to customers free of charge. Previously distributed in both department stores and drug stores, Vichy went on to opt exclusively for the latter distribution channel when L’Oréal took over in August 1955.
 

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