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UAE Logos world record, 2010: a National Day billboard attempt

December 2010: a National Day record attempt for the most logos on a single billboard, alongside a schools football skills challenge.

Culture & education ·

Report dated 14 December 2010.

SourcePress release, December 2010.

Dubai December 14, 2010 Dubai based Discovery Exhibition Organizers (DEO) in partnership with The Ministry of Social Affairs Dubai Center for Rehabilitation of Children with Special Needs, Dubai Autism Center and Government of Dubai unveiled its UAE Logos project in the form of a giant billboard with the largest number of logos in the world on December 1, 2010 at Dubai Festival City (DFC). The billboard features twelve hundred & thirty three (1233) unique logos on it, making it an official world record which has been accredited by the Universal Record Database (URDB).

The unveiling was coupled with a three day entertainment fair for the whole family on the UAE National Day weekend.

DEO, through this world record setting feat managed to gather support for two noble charities while commemorating the organizations that contributed to the initiative and are an inseparable part of the UAE economic and social landscape.

It is a pleasure to see a colossal initiative like UAE Logos reach a fruitful conclusion. I would like to thank the Government of Dubai and the Ministry of Social Affair for their unwavering faith in the project and their support. And would like to congratulate all the participants from the corporate sector on this record breaking achievement which would have been impossible without their involvement, said Salem Al Khayal, Chairman, Discovery Exhibition Organizers.

We at the Universal Record Database are excited about DEOs initiative and are pleased to be working with their fine team as we assess and accredit the world record. UAE Logos 2010 shall mark the world record for the Most Number of Logos on a Single Billboard and we look forward to partner with them each year as they proceed and progress towards perhaps the worlds largest billboard next year, said Dan Rollman, URDB's president.

Abdulla Mahmood Head - Marcom, RAK Ceramics who was very actively involved with the project on behalf of his company commented on the occasion, Being the worlds largest manufacturer of ceramic tiles with a presence in over 150 countries, RAK Ceramics is undoubtedly one of the most recognized UAE brand globally. But our association with UAE Logos is based on our worldwide commitment towards communities we operate in. We are proud to have been able to support noble charities like Dubai Rehabilitation Center for Children with Special Needs and Dubai Autism Center and in addition to the world record inclusion, thank DEO for the opportunity.

Initiatives that reinforce UAEs standing as a preferred business and trade destination are always a part of our communications strategy. We congratulate all the companies that are a part of UAE Logos on their great achievement and team DEO on a job well done, said Ibrahim Bin Karam, Chief Commercial Officer, Emirates Post Group Holding.

Dubai Festival City is known for hosting the finest and most celebrated events. But playing host to a world record is something we are absolutely delighted to be a part of. It was a pleasure to welcome people from across the UAE to witness the billboard and associated festivities. And we congratulate DEO for its fabulous event line up. said Tom Miles, Director, Dubai Festival City.

The UAE Logos billboard was unveiled at a public ceremony on December 1, 2010 at Dubai Festival City.

AutomodEx the international high-performance tuning exhibition held at the Dubai Autodrome. And UAE Logos the annual business networking and charity event held at Dubai Festival City